Sixth Tractate | 2012 - 2013
A college friend and I grew our fashion blog to over 100,000 followers in eight months by focusing on everyday attire for underrepresented body types. I styled and promoted brands for petite and thin frames and my friend for petite and curvy frames.
We provided art direction, edited, and promoted established and emerging brands and retailers on Blogger and Instagram.
Our work was featured in various magazines and online retailers, including ASOS and Lulu's . We also experimented with several video commercials for emerging fashion brands.
The blog won various contests, including the Lucky FABB conference and was nominated for LEVI's x Lookbook.nu collaboration.
Video commercial I scripted and edited featuring photographer Justin Parker and jewelry by D'Curio and Sismade.